Fish Finders & Sonar

Black Friday Fish Finders and Trolling Motors: Models Worth Watching

Fish finders and trolling motors worth watching this Black Friday, from the Garmin Striker Vivid to Terrova QUEST, plus how to spot a real deal.

Two anglers on a small boat
Photo by Richard R on Unsplash

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The short answer

Black Friday (November 27, 2026) can be a good time to buy a fish finder or trolling motor, because the off-season is when many anglers upgrade and retailers run fall promotions. The models worth watching are proven ones: the Garmin Striker Vivid 7sv for value, the Humminbird HELIX 7 MEGA SI GPS G4N or Lowrance Elite FS 9 for side imaging and mapping, the Garmin ECHOMAP UHD2 93sv as a LiveScope-ready chartplotter, and the Minn Kota Terrova QUEST or Garmin Force Kraken for a GPS bow-mount trolling motor. We do not list sale prices because they change constantly; this guide shows what to watch and how to tell a real deal.

Our top picks

  • Best value fish finder: Garmin Striker Vivid 7sv — 7″ screen, CHIRP, ClearVü and SideVü, built-in GPS. Check price on Amazon
  • Best mid-range unit: Humminbird HELIX 7 MEGA SI GPS G4N — MEGA Side and Down Imaging with networking. Check price on Amazon
  • Best GPS trolling motor: Minn Kota Terrova QUEST — brushless, Spot-Lock and i-Pilot on a 72″ shaft. Check price on Amazon

Fish finders and trolling motors worth watching this Black Friday

These are models that come up in our fish finder, live sonar, kayak electronics and trolling motor guides. We compared specs, owner reviews and published reviews; we make no claim about which will be discounted, so check the current price on each listing.

Pick Model Key specs Best for Amazon
Budget / kayak Garmin Striker Vivid 4cv 4″ screen, CHIRP + ClearVü, GPS Kayaks, jon boats, ice Check price
Best value Garmin Striker Vivid 7sv 7″ screen, CHIRP, ClearVü, SideVü, GPS Small boats wanting side scan Check price
Side imaging + maps Humminbird HELIX 7 MEGA SI GPS G4N 7″ screen, MEGA SI/DI, networking Bass and walleye boats Check price
Touchscreen + charts Lowrance Elite FS 9 9″ touchscreen, Active Imaging 3-in-1, C-MAP charts Anglers who want a big screen and live-sonar support Check price
Live-sonar ready Garmin ECHOMAP UHD2 93sv 9″ touchscreen, Navionics+ inland maps A head unit to add LiveScope later Check price
Forward-facing sonar Garmin LiveScope Plus (LVS34) Live forward and down views Serious anglers with a compatible display Check price
GPS bow mount Minn Kota Terrova QUEST 90/115 Brushless, Spot-Lock, 72″ shaft, 24/36V Freshwater bass and multi-species boats Check price
GPS bow mount Garmin Force Kraken Brushless, 63″ shaft, Garmin integration Boats with Garmin electronics Check price
Budget transom Minn Kota Endura C2 55 55 lb thrust, 12V, 36″ shaft Jon boats, small aluminum boats Check price
Battery Dakota Lithium 12V 100Ah LiFePO4 deep cycle Lighter trolling motor power Check price

Step 1: Match the gear to your boat before you look at deals

A deal on the wrong unit is not a deal. Settle these questions first.

Screen size and console space

Measure the space at the console and bow. A 4″ to 5″ unit suits kayaks and small boats; 7″ is the sweet spot for many bass and multi-species boats; 9″ and larger make side imaging and split screens far easier to read, but need room and a bigger budget.

Sonar type

  • Traditional CHIRP: fish arches and bottom. Fine for basic depth and fish finding.
  • Down imaging (ClearVü, MEGA DI, DownScan): photo-like detail of structure under the boat.
  • Side imaging (SideVü, MEGA SI, SideScan): scans left and right to find brush piles, rock and bait from a distance.
  • Forward-facing live sonar: shows fish moving in real time. It needs a compatible display and adds significant cost.

Brand ecosystem

Garmin, Humminbird and Lowrance each work best with their own transducers, maps and trolling motors. If you already have one brand at the console, a deal on another brand can cost more once you add networking and new transducers.

Trolling motor fit

Match thrust to boat weight, voltage to your battery setup, and shaft length to bow height. Freshwater and saltwater models are different; saltwater use needs a saltwater-rated motor such as Minn Kota’s Riptide line.

Step 2: How to spot a real deal

Check the price history

Use a price-tracking tool such as camelcamelcamel or Keepa to see what the exact listing has sold for over the past few months. A real deal is at or near its recent low, not just below a list price. Start watching a few weeks before the sale.

Check what is in the box

Fish finders are sold with or without a transducer, and with different transducers and map cards. Trolling motors are sold with or without built-in sonar, and in several shaft lengths and voltages. Compare the exact part numbers, not just the model name.

Watch for previous generations

Humminbird’s G4N and G3N, Garmin’s ECHOMAP UHD and UHD2, and Lowrance’s Elite and HOOK lines have overlapping generations on sale at the same time. An older unit can still be a good buy, but compare features and map support first.

Confirm seller and warranty

Buy from the brand’s store, a major marine retailer’s Amazon storefront, or a listing shipped and sold by Amazon. Warranty support for electronics and motors can depend on an authorized dealer. Register the product after delivery.

Count installation costs

Transom and trolling-motor transducer mounts, power cables, a dedicated battery, a charger and possibly a professional install all add up, especially for live sonar and GPS trolling motors.

The models, briefly

Garmin Striker Vivid 4cv and 7sv

Garmin’s value line: CHIRP and ClearVü scanning sonar with vivid color palettes, built-in GPS and Quickdraw Contours for making your own maps. The 4cv suits kayaks and small boats; the 7sv adds a bigger screen and SideVü side scanning.

Good to know: Striker units do not take preloaded lake charts. Step up to an ECHOMAP for maps.

Check Garmin Striker Vivid 4cv price on Amazon

Check Garmin Striker Vivid 7sv price on Amazon

Humminbird HELIX 7 CHIRP MEGA SI GPS G4N

A 7″ unit with MEGA Side Imaging and MEGA Down Imaging, built-in mapping and networking for adding more units or a compatible trolling motor. It is one of the most popular mid-range fish finders on bass and walleye boats.

Good to know: the 7″ screen gets crowded in split-screen views. Many anglers add a second unit at the bow.

Check Humminbird HELIX 7 MEGA SI price on Amazon

Lowrance Elite FS 9

A 9″ touchscreen with the Active Imaging 3-in-1 transducer option and preloaded C-MAP Contour+ charts. It supports Lowrance ActiveTarget live sonar, which makes it a step toward forward-facing sonar.

Good to know: it is sold with and without a transducer and with ActiveTarget bundles. Choose the configuration carefully.

Check Lowrance Elite FS 9 price on Amazon

Garmin ECHOMAP UHD2 93sv

A 9″ touchscreen chartplotter with Garmin Navionics+ inland maps that also supports LiveScope. This listing is the unit without a transducer, which suits boats that already have a compatible Garmin transducer; bundles with the GT56 transducer are also sold.

Good to know: check transducer compatibility before buying the head unit alone.

Check Garmin ECHOMAP UHD2 93sv price on Amazon

Garmin LiveScope Plus

Forward-facing live sonar that shows fish and lures moving in real time. It needs the LVS34 transducer, a GLS 10 sonar black box and a compatible Garmin display. It is the most expensive item to watch and the one where price history matters most.

Good to know: buy the full system or confirm you already own the parts you are not buying.

Check Garmin LiveScope Plus listings on Amazon

Minn Kota Terrova QUEST 90/115

A brushless GPS bow-mount with Spot-Lock anchoring, i-Pilot control, a wireless remote and a 72″ shaft. It runs on 24V or 36V, with more thrust on 36V.

Good to know: you need two or three batteries and a matching multi-bank charger. This model is freshwater.

Check Minn Kota Terrova QUEST price on Amazon

Garmin Force Kraken

Garmin’s brushless bow-mount trolling motor, built to integrate with Garmin chartplotters and transducers. This listing has a 63″ shaft.

Good to know: it works best in an all-Garmin setup. Check shaft length and transducer options against your boat.

Check Garmin Force Kraken price on Amazon

Minn Kota Endura C2 55

A simple 12V transom-mount trolling motor with 55 lb of thrust and a 36″ shaft. It is a common first motor for jon boats and small aluminum boats.

Good to know: it has no GPS or anchoring. It is freshwater-rated.

Check Minn Kota Endura C2 55 price on Amazon

Dakota Lithium 12V 100Ah and an onboard charger

A LiFePO4 battery saves weight compared with lead-acid and delivers steadier voltage through the day. Dakota lists an 11-year warranty. Pair any battery bank with an onboard charger such as the NOCO GEN5X2 (two banks).

Good to know: check your motor and charger are compatible with lithium batteries.

Check Dakota Lithium 100Ah price on Amazon

Check NOCO GEN5X2 price on Amazon

Black Friday fish finder and trolling motor checklist

  • Measure console and bow space for screen size.
  • Choose sonar type: CHIRP, down, side or live sonar.
  • Stay in one brand ecosystem where you can.
  • Confirm the exact part number, transducer and map card included.
  • Match trolling motor thrust, voltage, shaft length and fresh vs salt.
  • Budget for batteries, charger, mounts and installation.
  • Track the exact listing’s price for a few weeks.
  • Buy from an authorized seller and register the warranty.

Safety notes

Disconnect batteries before wiring, use the fuse or circuit breaker the manufacturer specifies, and secure batteries in a box or tray. Keep a kill-switch lanyard on the outboard and watch the water, not just the screen, when using GPS anchoring or live sonar.

FAQ

Are fish finders cheaper on Black Friday?

Sometimes. Fall is a common time for promotions on fish finders and trolling motors, but not every model is discounted. Check the exact listing’s price history before buying.

When is Black Friday 2026?

Black Friday 2026 is Friday, November 27. Many retailers start promotions earlier in November and continue through Cyber Monday on November 30.

What is the best fish finder for the money?

For many small boats, the Garmin Striker Vivid 7sv offers CHIRP, down and side scanning plus GPS at a value price. For side imaging with built-in maps, look at the Humminbird HELIX 7 MEGA SI GPS G4N.

Do I need forward-facing sonar?

No. It is powerful for finding and targeting fish, but it costs much more and needs a compatible display. Side and down imaging are enough for many anglers.

What size trolling motor do I need?

A common rule is about 2 lb of thrust for every 100 lb of loaded boat weight, with more for wind and current. Shaft length should match the height from the mounting point to the water.